— kurt roese

caffeine dependent design/marketing/e-com agency from sydney, australia.

Work with me

KRGD Studio exists because the internet doesn’t need another generic brand template. It needs design with personality, strategy with purpose, and just enough spice to keep things interesting.

We builds brands & websites with clarity, style and the occasional bad joke. Every project is built to actually work, not just look pretty on a moodboard.

part design studio—
part problem solver.

Man with shaved head and sunglasses sitting on balcony overlooking ocean with boats, red soda can on table

services —

  • Brand Identity & Design Systems

    Distinctive brands don’t happen by accident, they’re built through strategy, structure, and storytelling. KRGD Studio builds visual identities that feel timeless and scalable. Every logo, colour, and font has a purpose (and data to back it up).

  • Web & Digital Product Design

    Looks great but works even better.
    We design websites and digital experiences built on smart UX, clean UI and real user data. Turning browsers into buyers and clicks into conversions.

  • Social Media Content & Direction

    Every post, pixel, and campaign tells a story. We help brands find their voice, define their style, and show up consistently because the best marketing doesn’t feel like marketing.

  • E-commerce Strategy & Optimisation

    More than a store it’s your sales engine. With over a decade of e-commerce experience, we build and refine online stores that drive growth through smarter UX, data-led design, and conversion optimisation.

projects —

experience

  • A mix of design, e-commerce, and digital strategy experience, all rolled into one neat studio. Years in the trenches building online stores, creating campaigns, and designing brands that actually work in the real world. Less fluff, more doing.

  • eCommerce, Marketing & Creative Leader

    • Developing strategies to improve online shopping customer experiences through categorisation, visual merchandising and personalised product recommendations leading to a 15% increase in purchase rates.

    • Implemented data-driven merchandising techniques by using Google Analytics user journeys to help optimise product placement and search functionality which led to a 30% increase in online sales.

    • Introduced targeted promotional offers such as exclusive discounts, personalised content and time-sensitive promotions that reduced $100k+ of clearance products

    • Developed the Website Sales Report (PowerBI) to capture sales vs targets, unique dealers and GP percentage allowing optics for better decision-making.

    • Utilise A/B testing (Mailchimp) to increase open rates by 5.2% across communications.

    • Developed and launched FICEDA’s new website for Australia and New Zealand via Magento which resulted in a 29% increase of online sales within the first quarter of launching with the most recent results being up 30.6% in FY24.

    • Increased website views 19% and recurring users 12% by utilising key SEO strategies including keyword research, backlinking and ensuring high-quality content.

    • Developed, branded and launched Sidetracked, an online blog to boost SEO and brand awareness.

    • Created brand specific social media pages (Facebook and Instagram) and implementing content strategies in collaboration with each brand.

  • Graphic Designer

    • Managed the full project lifecycle for clients, from initial consultation and concept development through final production and delivery.

    • Designed and delivered effective signage and photographic solutions that met specific client needs and marketing objectives.

    • Developed advanced proficiency in print production techniques, materials selection, and finishing processes.

    • Streamlined workflow by generating accurate quotes, prioritising tasks, and managing multiple projects to consistently meet tight deadlines.

    • Cultivated strong client relationships by leveraging creative problem-solving.

  • Graphic Designer

    • Collaborated directly with the Senior Designer, managing a high volume of diverse, rapid-turnaround, and strategic projects.

    • Developed and executed core design assets, including brand identity packages, print collateral, and comprehensive catalogue and style guides.

    • Served as the primary client liaison to define project briefs and negotiate revisions, ensuring clear communication and project satisfaction.

    • Demonstrated advanced proficiency in both autonomous project ownership and effective cross-functional team collaboration.